The Challenge
Arete, Inc., a full-service construction and consulting contractor in Jacksonville, FL, came to me in 2023 seeking a modern website that would better represent their business and attract new clients. While they already owned their domain, they had not selected a content management system and needed guidance on how best to structure their online presence.
The Solution
I worked closely with the client to understand his vision, promotional goals, and desired functionality. We discussed long-term needs such as lead generation, client inquiries, and site maintenance. Based on these goals and the client’s technical expertise, I recommended WordPress as the ideal platform—flexible, scalable, and easy for the client to manage.
The Result
The rebranded website provided Arete, Inc. with a professional digital presence tailored to their business objectives. With a clear structure, improved usability, and an adaptable platform, the site positioned them for growth and gave them confidence in managing their online presence.
